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Results categorised as Mobile
18 Dec 2013
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Graham Lovelace
Ahead of MediaTel's CES Debrief in January, the event's chair, Graham Lovelace, takes a look at what we might expect - and what the implications might be for advertisers, agencies and media owners.
10 Dec 2013
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Ellen Hammett
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend - ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
10 Dec 2013
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Ellen Hammett
Global smartphone shipments are forecast to account for 82% of total mobile phone handset shipments in 2017, up from 55% in Q3 2013, according to the latest NPD DisplaySearch.
05 Dec 2013
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Ellen Hammett
EE predicts a 'record-breaking month' of 4G sales in the run up to Christmas.
29 Nov 2013
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Simon Andrews
This week, Simon Andrews, founder of Addictive!, looks at how smart brands need to operate in a 'post mobile world', and why Google and eBay having their own 'brand cathedrals' is starting to make sense.
26 Nov 2013
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Ellen Hammett
The news follows BT's announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
26 Nov 2013
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Ellen Hammett
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
22 Nov 2013
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Simon Andrews
In this week's Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech - and how businesses will need to adapt.
20 Nov 2013
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Ellen Hammett
Channels in the new line-up include Comedy Central, MTV, Dave, Watch, Gold and Discovery.
15 Nov 2013
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Simon Andrews
Following its IPO, Simon Andrews, founder of Addictive!, asks - amongst strong scepticism - if Twitter can really work as an ad medium.
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