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Results tagged as Tesco
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22 Jul 2013
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Dominic Mills
Tesco's new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong...
08 Mar 2013
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Simon Andrews
A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
06 Mar 2013
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David Pidgeon
Clubcard TV supported by targeted advertising based on users' shopping habits, with Kellogg's, J&J, Colgate and Danone all signed up.
13 Feb 2013
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Ellen Hammett
From Superman to Goodness Gracious Me, UK supermarket Tesco has revealed that it will be launching a free television and film service for Clubcard customers.
29 Nov 2012
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Steve Smith
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
04 Oct 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.
28 Jun 2012
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Chris King
In just a few weeks time Tesco will begin selling own-brand Technika smart TVs and hybrid set-top boxes, according to the CEO of Blinkbox, which is largely owned by the supermarket chain.
14 Jun 2012
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Anne Tucker
Tesco has bought WE7, a leading digital music platform, which will offer customers a wider choice in how they consume music and complement Tesco's current music offer in store and online.
02 May 2012
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Steve Smith
Steve Smith of Starcom MediaVest Group highlights some of the conclusions from a study of people's experiences of shopping at Tesco.
Showing 11 - 20 of 30
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