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Results tagged as Advertising
09 Sep 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising; Facebook making money; mobile disruptive music and Amazon...
09 Sep 2011
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Liz Jaques
100 million Twitter users now log in to their account on a daily basis, meaning that half of the social network's registered users are 'active'.
08 Sep 2011
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Liz Jaques
O2 Media's personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.
08 Sep 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, says now is the time for marketers to start targeting devoted shoppers who will return again and again long after the Olympics moves on to Rio...
07 Sep 2011
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says six years on and people have finally come around to his way of thinking...
06 Sep 2011
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Liz Jaques
David Brennan, former research director at Thinkbox and Newsline columnist, has been appointed as a principal consultant to Adalyser.
05 Sep 2011
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David Fieldhouse
David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge...
31 Aug 2011
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David Brennan
"Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick."
26 Aug 2011
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Derek Jones
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.
25 Aug 2011
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Brian Jacobs
As I'm sure you've heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time - many would say it's the best ad of all time.
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