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Brands looking to explore investing in "the sleeping giant" that is retail media, should consider a framework for their strategy. 

David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy - but to bring useful information and relevant brand messages to the consumer as they go about their daily 'digital' life...

David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge...

David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It's called m: commerce...