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Results tagged as Advertising
15 Feb 2012
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Jim Marshall
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion...
14 Feb 2012
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David Fieldhouse
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy - but to bring useful information and relevant brand messages to the consumer as they go about their daily 'digital' life...
13 Feb 2012
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Rob Thurner
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear - consumers won't hang around on a mobile site that gives a poor browsing experience...
13 Feb 2012
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future...
10 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)...
09 Feb 2012
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Becky McQuade and Anne Mollen
Becky McQuade (BskyB) and Anne Mollen (Cranfield School of Management) think we might be...
09 Feb 2012
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Anne Tucker
In response to Greg Grimmer's article "Press-ing the flesh and cutting the rope", Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.
08 Feb 2012
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Greg Grimmer
Greg Grimmer on his grim night at the ANNAs; a far happier print experience with the excellent commercial team from the Guardian; and why there is so much love and affection for the newspaper sector...
08 Feb 2012
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Steve Smith
Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price...
08 Feb 2012
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Dean Wilson
Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today's marketplace...
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