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Results categorised as Opinion
31 Aug 2011
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Raymond Snoddy
Raymond Snoddy: Britain's broadcasters may indeed be stuffed too full of arts graduates but Google may have too many engineers in power positions for its own good. Maybe Google should bring in some of those highly creative British "luvvies" to advise the "boffins"...
31 Aug 2011
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David Brennan
"Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick."
30 Aug 2011
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James Whitmore
James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices...
26 Aug 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets...
24 Aug 2011
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Raymond Snoddy
Raymond Snoddy: After explaining some of the pitfalls and pointing out that only the determined, who really, really want to become journalists have any chance of making it, what do you actually say?
23 Aug 2011
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Julia Hutchison
Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key...
23 Aug 2011
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Simon Quance
Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: "The jury is out, and Google+'s success still hinges on whether users can be tempted away from their cosy Facebook homes"...
22 Aug 2011
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Alex Franks
Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality - you'll use your mobile to buy the things you want, whether that's on the high street or the internet
22 Aug 2011
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Dean Wilson
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser's requirements...
19 Aug 2011
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Glossy Girl
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers - nearly the same number of pages as Grazia - but with none of the pictures, products and ads to look at...
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