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Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It's late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC's press director, Rob Lynam: "I think that's one of the worst ABCs I've ever seen, if not the worse."

I am not big on research...well unless it’s the sort of robust sampling research used by some of my favourite mags on what's hot and what's not in the style stakes.

IPC Media posted a 12% increase in operating profits to £51.3 million last year, with revenues up 1.5% to £356 million.

Hearst Magazines has reported pre-tax profits of £12.4 million for 2010, more than nine times its profit of £1.3 million reported in 2009.