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Results categorised as Opinion
24 Oct 2011
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James Grant
James Grant, country manager - UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn't good enough that as an industry we cannot accurately measure the impact of video alongside TV...
21 Oct 2011
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Derek Jones
The Urban Dictionary's definition of zeebox is "a drug infested overflow of the mind and a representation of a madman's inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane." Man…!
21 Oct 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Mary Meeker and the latest updates from Facebook, Apple and Google...
19 Oct 2011
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Raymond Snoddy
Raymond Snoddy says those who believe in freedom of speech should be concentrating their efforts on defending and improving self-regulation rather than trying to appease judges by offering up statutory baubles...
19 Oct 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, looks at the changing business models that are arising for the newspaper industry and considers what the long-term models could be.
18 Oct 2011
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Alex Franks
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
18 Oct 2011
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Dean Wilson
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
14 Oct 2011
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Paper Boy
So what effect has The Guardian's 20% cover price rise had on its sale? Well, its hard to tell from the audited data in the public domain. September's ABC tells a pretty gloomy story.
13 Oct 2011
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David Brennan
The morning session at this year's MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what 'connected TV' actually means and where the opportunities lie.
13 Oct 2011
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Raymond Snoddy
Raymond Snoddy gives an insight from Tuesday night's launch and accompanying debate of the near-instant book 'Mirage In The Desert? Reporting the Arab Spring' - a book which tracks who 'won' and who 'lost' the media battle...
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