Adwanted UK: The Media Leader

MARK BARBER

LATEST ARTICLES

21 Aug 2023

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?

29 Mar 2023 |

Radiocentre's Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.

25 Aug 2022

Radiocentre's planning chief responds to a recent review of the radio marketing body's new Radio Planning Optimiser tool.

09 Dec 2020

Partner content: Radiocentre's planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.

08 Aug 2018

Dominic Mills’ inference that radio is somehow underperforming digitally gives the wrong impression about a medium that is in rude health, writes Mark Barber.

27 Oct 2015

Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.

26 Mar 2012

Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer's first year of operation has been a huge success and is proven to have driven radio listening online...

13 Apr 2011

Mark Barber, director of planning at the Radio Advertising Bureau, says Radioplayer is a fantastic new radio content delivery system, brilliantly executed; which will play an important role in driving the future of the UK radio industry...

12 Oct 2010

Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue...