SEARCH
Results categorised as Opinion
25 Feb 2013
|
Jason Spencer
China's GDP is predicted to grow by around 7.5% this year - far above that of most Western economies - so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown's Managing Director in Shanghai, Jason Spencer.
25 Feb 2013
|
Alice Dunn
With the winter fashion weeks well under way, Kantar Media's Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
22 Feb 2013
|
Simon Andrews
Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.
20 Feb 2013
|
Raymond Snoddy
It's not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC's incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
20 Feb 2013
|
Rufus Olins
The time we spend with newsbrands is increasing says Newsworks' chief executive Rufus Olins - which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
20 Feb 2013
|
Abba Newbery
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International's Abba Newbery. And the newspaper market is doing the same - offering a great physical experience backed up by a complementary online engagement.
19 Feb 2013
|
Richard Nicholls
The Future Foundation's Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment - and his findings show evidence of a 'hyper-individual'; a powerful consumer living in the cloud, super-charged and regaining control in the market place.
15 Feb 2013
|
Greg Grimmer
Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising - but this year, as Ad Week finally comes to the UK - with Media Playground a partner event - he wants us to stand proud and finally celebrate his beloved industry.
15 Feb 2013
|
Simon Andrews
Simon Andrews, founder of Addictive! looks at the latest developments for internet TV.
15 Feb 2013
|
Darren Hamer
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer