ABBA NEWBERY
LATEST ARTICLES
02 Jul 2013
In the third instalment of News International's Future Laboratory news trends, Abba Newbery takes a look a trend that's already seeing heavy investment from newsbrands: Convivial News - where connections between like-minded readers has created huge new commercial and engagement opportunities.
23 May 2013
In the second part of our series examining the findings of a ground-breaking study from The Future Laboratory, News International's Abba Newbery investigates 'Authoritative News' and the ways that newsbrands can present confident leadership and a strong point of view for their audience to align with
25 Apr 2013
In the first part of a new four part special, News International's Abba Newbery presents the findings of a ground-breaking new study from The Future Laboratory exploring future trends for news. In part one, Newbery looks at 'Intuitive News' and the impact of consumer 'stuffocation' in a relentless, 24/7 digital age...
19 Mar 2013
News International's Abba Newbery explains 'News 3.0' - a new face-to-face consumer engagement project to help define the future of news.
20 Feb 2013
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International's Abba Newbery. And the newspaper market is doing the same - offering a great physical experience backed up by a complementary online engagement.
01 Feb 2013
The accepted orthodoxy is that print is about to die, but News International's Abba Newbery is not convinced. New technologies mean that both paper and the web can work together. Is this part of the Third Age of News?
04 Dec 2012
At the recent Newsworks tablet debate 'What Next For Tablets?' much discussion centred on whether the tablet should be treated differently as a separate channel or as part of total newspaper sales...
19 Sep 2012
Abba Newbery, director of advertising strategy at News International, on the big trends that will fundamentally impact the way we publish the newspaper of the future...
08 Aug 2012
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners...
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