RUFUS OLINS
LATEST ARTICLES
13 Jul 2016
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers
17 Jun 2014
Print is still a hugely effective advertising medium, writes Rufus Olins - and if you want proof of that, don't look at the numbers alone; ask an advertiser who isn't chronically anxious about proving their tech credentials.
19 Dec 2013
In the frantic run-up to Christmas, Newsworks' Rufus Olins examines the findings of a new report into the growing tablet market - and notes some interesting changes over the last 12 months.
15 Oct 2013
Language, whether we like it or not, changes all the time. The word 'newspaper' is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to 'newsbrands'...
26 Jun 2013
A recent world-wide report has shed light on a new breed of news lover - and they're young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks' CEO Rufus Olins takes a look...
23 Apr 2013
No-one can deny that the reputation of newspapers is under attack says Newsworks' CEO Rufus Olins. Putting the exploits of Hacked Off to one side for the moment, there is a perception that technology is killing the business. People don’t stop to think that if radio and television didn’t kill it, why should the arrival of more recent platforms? Why shouldn’t media find their place alongside one another?
20 Feb 2013
The time we spend with newsbrands is increasing says Newsworks' chief executive Rufus Olins - which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
22 Jan 2013
The fictional Borgen newsroom is complex and authentic, says Rufus Olins, CEO, Newsworks. The interdependency between the senior politicians, the spin doctors and the media is expertly drawn without resorting to cartoon characters or cliché - indeed, Borgen shows how news media can shape the national conversation and the outcome of events.
20 Nov 2012
Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks - so why are so few unsure how to exploit them?
02 Oct 2012
Rufus Olins, CEO, Newsworks, argues that despite long-standing public scepticism over journalists, the demand to study journalism and the demand to consume it remain stronger than ever...
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