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Results categorised as Opinion
13 Mar 2013
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Richard Jacobs
If age has become less relevant in society - with older people behaving much more like the young - how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates - and comes to some interesting conclusions for today's marketers.
13 Mar 2013
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Raymond Snoddy
In the scrum of attention that has surrounded the trial and imprisonment of Chris Huhne, slightly less attention has been given to the fact that this has been a media story throughout and there are even lessons in crisis management for the PR industry, says Raymond Snoddy . We also now know that it was a story that might never have even seen the light of day...
11 Mar 2013
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Dominic Mills
Why, if TV is the powerful medium, and radio the personal one, did Tesco - and a host of other big brands for a variety of reasons recently - use press to say sorry about its products?
08 Mar 2013
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Simon Andrews
A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
07 Mar 2013
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Steve Smith
Starcom MediaVest's Steve Smith looks at how brand owners can engage with smartphone users outside of the home - with particular focus on the differences between city and rural life - and the impact that new image recognition technology is having on the advertising industry.
06 Mar 2013
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Raymond Snoddy
Despite the fact Lord Puttnam's amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.
06 Mar 2013
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Michael Bayler
Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data - and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
05 Mar 2013
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David Brennan
Channel 4's Black Mirror has captivated viewers with its technology-obsessed dystopian futures. But these cautionary tales should also act as a warning to brands as they continue to embrace the world of digital argues the Media Native
05 Mar 2013
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Karen Canty
Future Foundation's Karen Canty has been on a storytelling mission - learning about its history and development – and why today it is so important for brands. So what can businesses learn from this simple, inbuilt human prerogative?
04 Mar 2013
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David Pidgeon
Last week saw the final stages to Ofcom's 4G auction take place, with five major players now competing in the ultra-fast mobile market. As the inevitable marketing battleground forms, Newsline has gathered the latest industry reaction, including opinion from MEC, Volume, G2 Joshua and Getty Images.
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