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Results categorised as Opinion
18 Nov 2013
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Dominic Mills
There has been speculation that Tim Hipperson's departure from Zenith is linked to the loss of two of the company's core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why...
15 Nov 2013
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Simon Andrews
Following its IPO, Simon Andrews, founder of Addictive!, asks - amongst strong scepticism - if Twitter can really work as an ad medium.
13 Nov 2013
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Raymond Snoddy
Now BT has poached the rights from ITV, the Champions League will effectively disappear behind a full paywall and millions of football fans will be disadvantaged - will sponsors have to say goodbye to some of their audience?
12 Nov 2013
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Jon Baron
As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.
11 Nov 2013
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Steve Smith
Starcom MediaVest's Steve Smith says brands should augment experiences with sensory impacts - with what he calls 'cultural synaesthesia'. So how can brands makes it work?
11 Nov 2013
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Karen Canty
Risk-taking behaviour is on the wane and it's having an impact on brands, reports Future Foundation's Karen Canty. So how do you sell the adventurous dream whilst acknowledging the safety-seeking reality?
08 Nov 2013
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Simon Andrews
After Twitter's entry into the stock market this week, Simon Andrews, founder of Addictive!, compares the debut against the world's other Internet giants.
07 Nov 2013
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James Smythe
Using the very latest research findings, UKOM's James Smythe sets the record straight on multi-device browsing - and debunks some entrenched myths for media owners.
06 Nov 2013
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Raymond Snoddy
Sky, Virgin and Netflix are all experimenting with the ultra high-definition 4K, but will free-to-air broadcasters be able to keep pace - and will consumers want to upgrade their TV sets like they are items of fashion?
06 Nov 2013
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David Brennan
The RAB should feel proud to have made a strong case for radio's role in media effectiveness, says David Brennan, however, as an industry, we're going to have to rethink our approach to measuring effectiveness - and fast.
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