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Results categorised as Opinion
17 Dec 2013
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Richard Marks
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
16 Dec 2013
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Dominic Mills
Unlike some industry voices, Dominic Mills doesn't believe the public needs protecting from native advertising - but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage...
16 Dec 2013
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Peter Houston
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 - that we'll all still be talking about in 2014.
13 Dec 2013
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Lee Anderson
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight's Lee Anderson
11 Dec 2013
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Jim Marshall
As another year draws to a close, Aegis' Jim Marshall looks at some of the more surreal, sad and interesting media events - and dishes out his award for the most pretentious (and exotic) agency mission statement.
11 Dec 2013
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Raymond Snoddy
As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.
10 Dec 2013
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Bob Wootton
Dominic Mills lit the flame and then VivaKi's Marco Bertozzi threw petrol on it; now, ISBA's Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency...
10 Dec 2013
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Karen Canty
In a society where consumers want to stand out from the crowd, Karen Kanty, head of news at Future Foundation, looks at how brands should approach individualism - and what this means for the ongoing Big Data debate...
09 Dec 2013
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Dominic Mills
GSK's recent letter to agencies is not only crass, but the worst kind of blackmail, says Dominic Mills. However, it's dangerous to stigmatise all procurement departments based on the behaviour of a few.
06 Dec 2013
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Simon Andrews
This week Simon Andrews, founder of Addictive!, takes a look at building brands and the development of smartphones across the globe...
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