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Results categorised as Opinion
22 Oct 2014
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Raymond Snoddy
Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
22 Oct 2014
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Richard Marks
What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
22 Oct 2014
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Kayvan Salmanpour
Content might be the latest buzzword in marketing - but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.
21 Oct 2014
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Bob Wootton
Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA's Bob Wootton.
20 Oct 2014
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Dominic Mills
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills - and if industry doesn't bite the bullet soon, there's a danger it will fall even further behind.
20 Oct 2014
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Tom Blacksell
Customers expect a seamless, cross channel interaction with brands; however, there's a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
17 Oct 2014
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Simon Andrews
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
15 Oct 2014
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Raymond Snoddy
The latest local TV channel to launch today - Made in Cardiff - has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
15 Oct 2014
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Greg Grimmer
The FaceBucket phenomenon raises important issues around the modern tech world's consumption of mobile video, writes Greg Grimmer, Global COO, Fetch.
15 Oct 2014
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Tom George
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.
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