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Results categorised as Opinion
21 Nov 2014
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Simon Andrews
It feels like a switch was flipped this week, says Simon Andrews - or is it just that mobile has finally grown up?
19 Nov 2014
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Raymond Snoddy
As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for "perfect competition".
19 Nov 2014
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Bob Wootton
Just because we can put advertising everywhere doesn't mean that we should, says ISBA's Bob Wootton.
18 Nov 2014
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Joseph Vito DeLuca
To ensure success within today's communication channel, it's imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr's Joseph Vito DeLuca.
18 Nov 2014
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Steve Ackerman
Coding is now being taught in schools - and Steve Ackerman, managing director of Somethin' Else, says the media industry is going to change forever.
17 Nov 2014
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Dominic Mills
The ad industry not only needs to diversify its workforce - it also needs to represent Britain more accurately in its output, writes Dominic Mills.
13 Nov 2014
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Marco Ricci
Despite some high-profile commitments from agency trading desks to 'eradicate' ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.
13 Nov 2014
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Richard Marks
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
13 Nov 2014
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Amanda Phillips
What does it take for an ad to be truly successful today? Millward Brown's head of UK marketing, Amanda Phillips, shares her insights.
12 Nov 2014
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Raymond Snoddy
Following the Society of Editors conference this week, Raymond Snoddy reports on a change in government rhetoric over press freedoms.
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