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Results categorised as Opinion
27 Oct 2015
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Mark Barber
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
27 Oct 2015
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Jonathan Harman
Direct mail is still a vital component of the media mix, argues Royal Mail Group's Jonathan Harman.
26 Oct 2015
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Dominic Mills
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
22 Oct 2015
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Chris Blackhurst
Since the launch of the web, content suppliers have failed to protect themselves - but the fight back has now finally kicked-off, reports Chris Blackhurst.
21 Oct 2015
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Clare Hill
How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA's Clare Hill investigates.
21 Oct 2015
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Raymond Snoddy
If the government has its own way a hugely effective public interest tool could be severely watered down, writes Raymond Snoddy.
20 Oct 2015
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Bob Wootton
Unsafe, unviewable, fraudulent, blocked and badly targeted... How can advertisers overcome an increasingly challenging digital landscape? By ISBA's Bob Wootton.
19 Oct 2015
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Dominic Mills
The latest 'brand league table' is so far out of touch with reality it's laughable, writes Dominic Mills.
16 Oct 2015
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The Media Leader Staff
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
15 Oct 2015
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Richard Marks
The People's History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media's Richard Marks.
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