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Results categorised as Opinion
05 Mar 2019
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Iain Sawbridge
Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.
04 Mar 2019
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Dominic Mills
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
01 Mar 2019
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Tess Alps
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
27 Feb 2019
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Raymond Snoddy
There’s a long way to go - but for now it's good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
27 Feb 2019
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Bob Wootton
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.
27 Feb 2019
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Arif Durrani
Partner content: What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani.
25 Feb 2019
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Dominic Mills
Havas' preposterous 'meaningful brands' report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
22 Feb 2019
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Heather Andrew
Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers - and how other advertisers can learn from the tactics deployed.
21 Feb 2019
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Jan Gooding
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
20 Feb 2019
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Ruben Schreurs
With Amazon's ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
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