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Results categorised as Opinion
16 Dec 2020
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Raymond Snoddy
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
16 Dec 2020
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Nick Manning
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content
15 Dec 2020
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Bob Wootton
Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.
14 Dec 2020
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Dominic Mills
Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be 'useful' about the year ahead.
14 Dec 2020
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James Smith
The Kite Factory's MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.
11 Dec 2020
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Fran Griffin
MullenLowe Group's senior strategist, Fran Griffin, reveals the thought process behind the agency's most recent recruitment campaign for the NHS.
10 Dec 2020
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Hannah Walley
The days of annual media planning should be behind us, argues Kantar's Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
09 Dec 2020
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Raymond Snoddy
The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.
09 Dec 2020
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Mark Barber
Partner content: Radiocentre's planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
09 Dec 2020
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Marie Oldham
VCCP Media's executive chair, Marie Oldham, outlines the key effects Brexit will likely have on consumers and how media planning will need to change as a result.
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