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Results categorised as Opinion
18 Nov 2021
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Elaine Tan
Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International's head of Southeast Asia ad sales
18 Nov 2021
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Jason Wescott
Publicis Commerce's head of online marketplaces makes the case for how businesses should adapt their media approach during a supply-chain crisis.
17 Nov 2021
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Samantha Eales
Partner Content: Mail Metro Media has partnered with Lumen to conduct a major online project called Centre for Attention measuring attention rates, brand recall and purchase intent.
17 Nov 2021
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Raymond Snoddy
Has the spreading stench of sleaze scuppered Dacre's Ofcom appointment, asks Raymond Snoddy.
16 Nov 2021
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Arif Durrani
Bloomberg's Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow
16 Nov 2021
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Nina Franck
With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.
16 Nov 2021
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Simon Carr
All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr
16 Nov 2021
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Eva Grimmett
Greater diversity of thought is critical to the future of media strategy, warns Havas Media Group's CSO.
15 Nov 2021
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Kate Ivory
Brands need to act now to harness the conversion opportunity from "Wow Right Now" strategies.
15 Nov 2021
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Jan Gooding
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.
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