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Results categorised as Opinion
24 Aug 2021
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Bob Wootton
Bob Wootton looks at the case for attention metrics, payment terms and a return to the office
24 Aug 2021
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Laura Wade
Laura Wade VP, EMEA content and innovation at Essence offers three key areas adland needs to focus on for sustainable transformation
23 Aug 2021
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Niki Grant
Why is it that we can celebrate the achievements of Paralympians yet refer to others in society with similar conditions as ‘disabled’?
23 Aug 2021
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Dominic Mills
Dominic Mills shakes off his London bias to look at what's happening in the ad economy in other areas of the country
20 Aug 2021
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Omar Oakes
It's right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?
18 Aug 2021
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Raymond Snoddy
For all its faults, one thing the Daily Mail does well is campaigns, says Ray Snoddy as he looks at the six-year effort to get visas for Afghans
17 Aug 2021
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Nikki Cunningham
Nikki Cunningham, MD at Curious London reflects on the accident that changed her life and what she's learned from a serious head injury
16 Aug 2021
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Dominic Mills
For as long as Dominic Mills can remember, adspend and GDP have been in sync. But now the link appears broken – in a good way
13 Aug 2021
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Omar Oakes
This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy
12 Aug 2021
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Jan Gooding
We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding
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