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Results categorised as Opinion
30 Nov 2021
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Bob Wootton
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
29 Nov 2021
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Denise Turner
Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands
29 Nov 2021
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Dominic Mills
As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach
25 Nov 2021
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Omar Oakes
ITV's annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.
24 Nov 2021
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Philippe Dominois
Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.
24 Nov 2021
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Raymond Snoddy
Ray Snoddy observes the most recent decline of deference when reporting on the Royals as the BBC airs the first of a new two-part documentary
23 Nov 2021
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Harry Evans
Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.
23 Nov 2021
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Michelle Whelan
We all need to learn how to operate closer to ‘China Speed’, bringing new ideas to market more quickly, writes VMLY&R Commerce's CEO
23 Nov 2021
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Nick Manning
Nick Manning assesses what's wrong with a digital landscape and why the advertising industry is hamstrung to fix it.
22 Nov 2021
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Dominic Mills
Diageo's 6% market share plan is reliant on marketing. Dominic Mills tells why it's plausible, which is good news for media and creative
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