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Results categorised as Media Commentators
25 Jun 2012
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Michael Bayler
Following on from Media Playground 2012, Michael Bayler, strategist and author, Bayler & Associates, on the relationship between data and the value of content...
22 Jun 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google...
20 Jun 2012
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Rufus Olins
Rufus Olins, CEO, Newsworks, on why 30 million readers will pick up a newspaper during the 17 days of the Olympics...
19 Jun 2012
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David Brennan
David Brennan says: I've heard so much recently about BARB's irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence...
18 Jun 2012
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Jim Marshall
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK - it only becomes a true 'media event' when all the media provide their own unique coverage and perspective...
12 Jun 2012
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Abba Newbery
Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model...
11 Jun 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy....
11 Jun 2012
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Greg Grimmer
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike's ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
06 Jun 2012
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David Brennan
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV's connected future...
06 Jun 2012
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Dean Wilson
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today's technology presents an unprecedented opportunity to strengthen and deepen a brand's relationship with TV viewers...
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