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Results categorised as Media Commentators
27 Mar 2013
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Jim Marshall
Jim Marshall argues that newspapers still retain their potency for reporting and commenting on major news stories, despite those who suggest that newspapers are doomed. But this brings with it a responsibility which has greater significance and accountability in today's 'multi layered' world of media - if newspapers are going to continue to be a gateway medium what they say has to be true.
26 Mar 2013
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Richard Marks
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology - as well as a call to action.
25 Mar 2013
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David Brennan
With one third of the US population watching digital video each week, it's safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what - if anything - will replace television? 'More telly!' says The Media Native.
25 Mar 2013
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Rhys McLachlan
By focusing purely on the 'bid' or the 'buy' in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology's Rhys McLachlan.
22 Mar 2013
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Simon Andrews
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What's going on?
19 Mar 2013
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Abba Newbery
News International's Abba Newbery explains 'News 3.0' - a new face-to-face consumer engagement project to help define the future of news.
18 Mar 2013
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Simon Rees
Ahead of joining the Screen panel at this week's Media Playground on Wednesday, Simon Rees, CEO, Digital Cinema Media, shares his thoughts on the magic of the biggest screen of them all...
15 Mar 2013
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Simon Andrews
Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don't work in this week's Mobile Fix.
13 Mar 2013
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Richard Jacobs
If age has become less relevant in society - with older people behaving much more like the young - how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates - and comes to some interesting conclusions for today's marketers.
07 Mar 2013
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Steve Smith
Starcom MediaVest's Steve Smith looks at how brand owners can engage with smartphone users outside of the home - with particular focus on the differences between city and rural life - and the impact that new image recognition technology is having on the advertising industry.
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