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Results categorised as Media Business
09 Oct 2019
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David Pidgeon
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
09 Oct 2019
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Bob Wootton
The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?
08 Oct 2019
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David Pidgeon
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
08 Oct 2019
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Tracey Follows
Tracey Follows argues the $4bn merger is not just a move towards further reach - but deeper engagement with an entire generation who want to use media to change the world.
08 Oct 2019
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The Media Leader Staff
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith's latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
08 Oct 2019
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Michaela Jefferson
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
07 Oct 2019
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Michaela Jefferson
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
04 Oct 2019
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Richard Marks
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
04 Oct 2019
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Michaela Jefferson
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
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