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Results categorised as Media Business
13 Nov 2019
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David Pidgeon
As the hangovers from Tuesday night's cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?
12 Nov 2019
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David Pidgeon
Planet V, to be unveiled at ITV's annual upfronts on Tuesday evening, is a "fully programmatic" and premium advanced advertising platform built by Amobee technology.
12 Nov 2019
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The Media Leader Staff
Wood will lead BMG Research’s London office with a particular focus on developing customer strategy and driving commercial action to further enhance client relationships and success in the region.
11 Nov 2019
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Demi Abiola
The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.
11 Nov 2019
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Dominic Mills
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
08 Nov 2019
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David Pidgeon
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
08 Nov 2019
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David Pidgeon
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
07 Nov 2019
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The Media Leader Staff
The BBC and ITV's joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
07 Nov 2019
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David Pidgeon
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
07 Nov 2019
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Michaela Jefferson
The BBC and ITV's joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
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