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Results categorised as Media Business
14 Sep 2015
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Dominic Mills
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver's TV show about sugar in our diets, Dominic Mills picks apart Coke's responsive advertising campaign.
10 Sep 2015
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David Pidgeon
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
10 Sep 2015
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The Media Leader Staff
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
10 Sep 2015
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David Pidgeon
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
09 Sep 2015
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Raymond Snoddy
There's something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
09 Sep 2015
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The Media Leader Staff
The publisher has appointed Charlie Meredith in the new role of transformation director - with Sam Finlay filling Meredith's current role as managing director of advertising.
02 Sep 2015
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The Media Leader Staff
News UK also announced that the current Sun editor, David Dinsmore, will become News UK's chief operating officer, and will be replaced by Tony Gallagher - currently deputy editor of the Daily Mail.
01 Sep 2015
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The Media Leader Staff
Taboola's personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
31 Aug 2015
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Dominic Mills
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we're heading for another industry split, argues Dominic Mills.
24 Aug 2015
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Dominic Mills
There might very well be a place for science to go with adland's art - but M&C Saatchi's 'magic formula' entirely misses the mark.
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