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Results categorised as Media Business
28 Sep 2015
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Dominic Mills
It's time for some 'nudge' thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
28 Sep 2015
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The Media Leader Staff
A member of ZenithOptimedia's global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
25 Sep 2015
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David Pidgeon
Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
25 Sep 2015
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David Pidgeon
Speaking at the Future of National Newspapers conference this week, the Guardian's commercial director Nick Hewat said despite creating the right mobile app, advertisers aren't buying the ad space.
24 Sep 2015
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Alicia Navarro
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 - and found it to be a surprisingly teetotal occasion.
24 Sep 2015
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David Pidgeon
Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.
19 Sep 2015
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David Pidgeon
Creator of the popular Peace ad blocker admits only a more "nuanced, complex approach" would be fair.
18 Sep 2015
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David Pidgeon
Top names operating in the programmatic space give their views on a range of issues - from programmatic's growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
18 Sep 2015
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The Media Leader Staff
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
15 Sep 2015
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Raymond Snoddy
Raymond Snoddy reports on this year's International Broadcasting Convention - where all anyone wanted to do was talk about Netflix.
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