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Results categorised as Media Business
18 Aug 2015
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Martin Kelly
Programmatic is certainly a factor the $26bn in media spend up for review - but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
12 Aug 2015
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The Media Leader Staff
Italy's Agnelli family - via its investment arm, Exor - has agreed to buy the bulk of Pearson's shares in the group, less than a month after Pearson sold the FT Group to Japan's Nikkei for £844m.
11 Aug 2015
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The Media Leader Staff
Under the restructuring, Google will retain its best-known businesses, such as search, YouTube and Android, whilst newer assets, including Google's investment, smart-home and research divisions, will be run under Alphabet.
10 Aug 2015
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Dominic Mills
A new report suggests CMOs don't believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
05 Aug 2015
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The Media Leader Staff
The deal will see a schedule of over 100 live La Liga matches each season, including the 'El Classico' fixtures and the final of the Copa del Rey, won last season by Barcelona.
31 Jul 2015
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James McDonald
In the final of our exclusives, Warc's James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.
30 Jul 2015
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James McDonald
Classified advertising has changed significantly over the last 30 years - not least in terms of adspend, writes Warc's James McDonald.
29 Jul 2015
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Raymond Snoddy
Now the FT is in the hands of one of Japan's biggest media groups, the vital issue of the paper's editorial independence hangs in the balance, writes Raymond Snoddy.
29 Jul 2015
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James McDonald
Display adspend has grown at its strongest rate for four years. Here, Warc's James McDonald looks at the impact across different media.
29 Jul 2015
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Ellen Hammett
Customer growth of 506,000 in the UK and Ireland was the highest annual organic growth in 11 years, with revenues up 6% to £7,820 million, according to the group's latest financial results.
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