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Results categorised as Media Business
20 Apr 2016
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Raymond Snoddy
Culture Secretary John Whittingdale may have now become a focus for the press - but we have to look very closely at each and every motivation for penning articles about him.
15 Apr 2016
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Simon Daglish
Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
14 Apr 2016
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Jim Hodgkins
There's no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA's Jim Hodgkins.
13 Apr 2016
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David Pidgeon
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate - with views from ITV, 101, Enreach and Total Media.
13 Apr 2016
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Raymond Snoddy
Did the press enter into a Faustian pact to ensure favourable regulation from Government? Raymond Snoddy asks why newspapers failed to bite when given a very juicy story.
06 Apr 2016
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Raymond Snoddy
Based on a chapter from the new book What Price Channel 4?, Raymond Snoddy reveals details about a radical, but failed plan concocted by the Secretary for Culture, Media and Sport.
04 Apr 2016
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Dominic Mills
Why, as an advertiser, wouldn't you pay less for a diminished experience, asks Dominic Mills - plus: JWT's hilarious legal comedy show.
01 Apr 2016
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David Pidgeon
Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.
01 Apr 2016
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The Media Leader Staff
Under the strict new measures businesses can be fined several thousands of pounds for "needlessly bamboozling" clients with "perplexing", "cocksure" and "alienating" terms.
30 Mar 2016
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David Pidgeon
The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a "cleaner, smarter design," to improve the user experience.
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