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Results categorised as Digital
31 May 2019
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David Pidgeon
Amid rumours that behind the scenes talks are growing tense, the future for BritBox – the new streaming service from the BBC and ITV – looks a little troubled.
31 May 2019
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Michaela Jefferson
The new IPA president tells Michaela Jefferson about his bold new agenda - and what he thinks about consultancies, diversity, tech and the duopoly.
30 May 2019
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Craig Burgess
Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.
29 May 2019
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Andy McDonald
23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
24 May 2019
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Bob Wootton
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
23 May 2019
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The Media Leader Staff
MacCallum is currently UK chief executive at WPP's M/SIX, and he replaces Stuart Taylor, who retires next month.
22 May 2019
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Michaela Jefferson
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
22 May 2019
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David Pidgeon
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
22 May 2019
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Nick Manning
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry - and what can be done to make it stop.
20 May 2019
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Dominic Mills
The Co-op and BrewDog are deploying rather 'old-fashioned' campaigns, writes Dominic Mills - and delivering real purpose in the process. Plus: the perils of being a media lab rat.
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