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Results categorised as Digital
02 Jun 2015
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David Pidgeon
Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target "high value prospects" with a physical ad rather than email or display ad.
02 Jun 2015
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The Media Leader Staff
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
01 Jun 2015
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The Media Leader Staff
However, the consumption of traditional media - including newspapers, magazines, TV, radio and cinema - fell between 2010 and 2014, directly because of competition from the internet.
01 Jun 2015
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David Pidgeon
The ex-managing director of Initiative has today launched Communication Partners UK to fill a "recognisable gap" in the UK's media planning and buying landscape.
29 May 2015
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David Pidgeon
Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco - that's a 1 with a 21 zeros behind it...
28 May 2015
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Ellen Hammett
In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a 'buy button' to its search results.
28 May 2015
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The Media Leader Staff
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world's largest online video platform - and what challenges are on the horizon.
27 May 2015
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The Media Leader Staff
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot - whilst technology was revealed as the fastest-growing category.
26 May 2015
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The Media Leader Staff
If the deal moves past the FCC's regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
25 May 2015
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Dominic Mills
It's time the digital zealots checked their facts and shut up about the demise of television, writes Dominic Mills. Here is the reality.
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