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Results categorised as Digital
14 Oct 2015
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Jim Hodgkins
Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA's Jim Hodgkins.
14 Oct 2015
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Richard Shotton
ZenithOptimedia's Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.
12 Oct 2015
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Richard Reeves
Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
09 Oct 2015
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The Media Leader Staff
Newsline presents the top 12 things anyone working in media needs to know about the latest findings.
08 Oct 2015
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Ellen Hammett
The Accelerated Mobile Project, which has gained the support from a number of web giants including Google and Twitter, loads stories from around the web more quickly on phones and tablets using mobile-optimised HTML.
08 Oct 2015
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Ellen Hammett
Mobile spend was up 51% in the first half of 2015 to account for almost 80% of the rise in digital ad revenues, according to the latest forecast from the IAB and PwC.
06 Oct 2015
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Alex Kuhnel
Kantar Media's Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry - and will continue to do so.
06 Oct 2015
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David Pidgeon
VisualDNA's Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
06 Oct 2015
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David Pidgeon
"It's the most important metric not talked about," says Quantcast's EU managing director, Phil Macauley.
05 Oct 2015
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David Pidgeon
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
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