SEARCH
Results categorised as Digital
22 Oct 2015
|
Ellen Hammett
'UK Traffic Taxonomy for Digital Display Advertising' describes the different types of potential online ad fraud, and follows June's publication of an initial set of best practices to reduce the risk of exposure to fraud.
21 Oct 2015
|
Clare Hill
How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA's Clare Hill investigates.
20 Oct 2015
|
The Media Leader Staff
Sky AdVance will connect TV and online audiences and uses the broadcaster's viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
20 Oct 2015
|
The Media Leader Staff
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
16 Oct 2015
|
The Media Leader Staff
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
15 Oct 2015
|
Richard Marks
The People's History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media's Richard Marks.
15 Oct 2015
|
Niall Johnson
The majority of online newsbrands audited by ABC saw a fall in activity in September with Metro witnessing the biggest month on month loss.
15 Oct 2015
|
Greg Grimmer
Something from a recent trip to an advertising conference has got Greg Grimmer's hackles raised...
15 Oct 2015
|
Ellen Hammett
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
15 Oct 2015
|
The Media Leader Staff
Alongside easing revisions to marketing budgets, optimism regarding marketers' wider industry financial prospects continued to wane in the third quarter of 2015.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer