SEARCH
Results categorised as Agencies
11 Mar 2015
|
The Media Leader Staff
Britvic's CEO Simon Litherland delivered his first speech as ISBA president at the body's annual conference this morning, outlining the priorities and issues for the advertising industry this year.
03 Mar 2015
|
The Media Leader Staff
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
03 Mar 2015
|
Bob Wootton
Auditing might still have a place in the UK media sector, but it's not set for growth, writes ISBA's Bob Wootton.
02 Mar 2015
|
Dominic Mills
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
24 Feb 2015
|
Brian Jacobs
As the row over the Telegraph's HSBC stance rages on, Brian Jacobs - who once convinced a client not to pull ads from a TV channel following a highly critical documentary - gives an ad man's perspective. He's not impressed.
23 Feb 2015
|
Dominic Mills
The idea that brands should try to be 'news platforms' is nonsense, argues Dominic Mills - and risks breaking the trust that is the ultimate foundation of their success.
13 Feb 2015
|
The Media Leader Staff
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
12 Feb 2015
|
David Pidgeon
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
02 Feb 2015
|
Dominic Mills
Like a recluse who decides they have to get out more, the UK's third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
27 Jan 2015
|
David Pidgeon
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer