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Results categorised as Advertising
28 Nov 2012
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James Whitmore
James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready...
27 Nov 2012
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Jeff Siegel
First the humble telephone went 'smart' and now it's time for Television - and the news for advertisers is very good indeed, with a study showing that connected TV viewers are 'exceptionally receptive' to ads.
27 Nov 2012
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Ellie Edwards
Three new approaches are making online marketing campaigns more efficient and effective - and when all three are combined intelligently, the effectiveness increases exponentially.
26 Nov 2012
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Dominic Mills
Christmas: a festival based on a myth where social norms are lubricated by dishonesty - and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?
23 Nov 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week's mobile news.
23 Nov 2012
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The Media Leader Staff
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel's Newsline - concluding today with the fifth and final video exclusive.
22 Nov 2012
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Dean Wilson
Global Android activation is currently outpacing the number of babies born and the rise of nomophobia - a fear of being without our phones - proves that the future is all about mobile. So how can brands deliver a great consumer experience?
22 Nov 2012
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David Pidgeon
David Montgomery has said that Local World "signals the fight back in Britain's regional media industry," and has promised the creation of a strong media business dedicated to the provision of quality local content and advertising platforms.
22 Nov 2012
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The Media Leader Staff
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel's Newsline.
21 Nov 2012
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The Media Leader Staff
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel's Newsline.
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