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Results categorised as Advertising
07 Dec 2012
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GfK
How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we're not bad at maths; we're just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign...
06 Dec 2012
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David Pidgeon
The results of a new study suggest that brands should invest in online video as it "maps engagement, sharing and purchase behaviours."
05 Dec 2012
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David Pidgeon
Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers' emotions as well as providing highly creative advertising will always bring in the highest profits.
04 Dec 2012
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David Pidgeon
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
04 Dec 2012
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Abba Newbery
At the recent Newsworks tablet debate 'What Next For Tablets?' much discussion centred on whether the tablet should be treated differently as a separate channel or as part of total newspaper sales...
03 Dec 2012
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David Pidgeon
Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.
03 Dec 2012
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David Brennan
David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What's going on?
03 Dec 2012
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Dominic Mills
You don't have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies' financial performance. For there, laid out in all their glory - and some gore - are the financial secrets of a host of agencies...
30 Nov 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week's mobile news.
28 Nov 2012
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David Pidgeon
Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
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