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Results categorised as Advertising
18 Dec 2012
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Keith Eadie
68% of respondents don't believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon - with few reporting shopping earlier.
17 Dec 2012
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Dominic Mills
It's December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won't change next year.
14 Dec 2012
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Michael Agnew
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
13 Dec 2012
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Steve Smith
We know that many consumers are under financial pressure and households' Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.
12 Dec 2012
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Dean Wilson
With digital and data in the driving seat, it's talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon "this is how we do it" for "this is what we need to do".
11 Dec 2012
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Jim Marshall
it's so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here's a list of perfect Christmas pressies for overworked media execs...
11 Dec 2012
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David Pidgeon
UK advertising is set to grow between 3% and 4% this year and next - with TV for 2013 described as optimistic, forecasting 2% growth, while Print's outlook has deteriorated.
10 Dec 2012
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Darren Hamer
Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers' attention. Darren Hamer investigates.
10 Dec 2012
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Dominic Mills
Dominic Mills says it's not difficult to count up the UK's influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?
07 Dec 2012
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David Pidgeon
Adlive will give all 171 UK Kia dealerships the chance to personalise a national advertising campaign through advertising in petrol station forecourts for their local area.
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