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Results categorised as Advertising
21 Feb 2013
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David Pidgeon
The outlook for global marketers is continuing to improve, according to the latest data from Warc's Global Marketing Index. However, Europe, while showing improvement, was less optimistic than the other measured regions, with the headline GMI increasing 1.2 points to 53.1 in February.
15 Feb 2013
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Darren Hamer
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
11 Feb 2013
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Dominic Mills
As a term, big data is now a jargonistic cliché, says Dominic Mills. It's over-used, mis-used and abused. It's become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers...and now marketers have got some major hurdles to overcome.
08 Feb 2013
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Simon Andrews
The thing that killed HMV was the fact the 'new' players just kept improving their businesses - investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.
05 Feb 2013
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James Whitmore
The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar
04 Feb 2013
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David Pidgeon
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
04 Feb 2013
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Dominic Mills
Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?
04 Feb 2013
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David Pidgeon
New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders' customer bases.
01 Feb 2013
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Abba Newbery
The accepted orthodoxy is that print is about to die, but News International's Abba Newbery is not convinced. New technologies mean that both paper and the web can work together. Is this part of the Third Age of News?
01 Feb 2013
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David Pidgeon
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest - and invest more - according to Nielsen's quarterly Global AdView Pulse report.
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