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Results categorised as Advertising
03 Apr 2013
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The Media Leader Staff
As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
29 Mar 2013
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Ellen Hammett
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
28 Mar 2013
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Steve Smith
Despite the average household disposable income declining over the past few years, people are shopping more often now than they were ten years ago. Tesco, Marks and Spencer and Waitrose have all made changes to adapt to this shift in consumerism, so how are these brands driving and maintaining brand equity in a time as financially uncertain as this? Innovation, says SMG's Steve Smith.
26 Mar 2013
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Richard Marks
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology - as well as a call to action.
26 Mar 2013
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David Pidgeon
The final debate at last week's Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day - looking at some of the biggest issues facing media research today.
26 Mar 2013
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Ellen Hammett
ComScore's latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.
26 Mar 2013
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Simon Rees
Following Advertising Week Europe, which included Wednesday's MediaTel Media Playground event, Digital Cinema Media's CEO Simon Rees shares his highlights from an inspirational week.
26 Mar 2013
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Ellen Hammett
The annual Interactive Europe study from CBS Outdoor gives insight into the out-of-home trends of urban-dwellers over the past year, revealing that over three quarters were influenced directly by outdoor advertising.
25 Mar 2013
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Dominic Mills
Trevor Beattie, advertising's self-licensed controversialist, has proclaimed the death of the 30-second ad - and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form 'blipverts' already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
25 Mar 2013
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Ellen Hammett
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
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