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Results categorised as Advertising
22 Oct 2013
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Ellen Hammett
TV remains front-runner but traditional media budgets decline, with newspapers, magazines and radio all down, according to Nielsen's Global AdView Pulse Report.
22 Oct 2013
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Simon Pont
Can advertising shrug off its outmoded garbs and 'go native'? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright - so long as it can give people something they want.
21 Oct 2013
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Dominic Mills
After AdBlock writes an open letter to Twitter drawing up an 'Acceptable Advertising' code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
18 Oct 2013
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David Pidgeon
The Times and Sunday Times have, after a long wait, revealed that the publications have over 350,000 subscribers to their print and digital bundles.
18 Oct 2013
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Simon Andrews
This week Simon Andrews, founder of Addictive!, takes a look at some Christmas-themed technology trends and explains the advantages to Google's recent policy change that has sparked protests from users...
17 Oct 2013
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David Pidgeon
Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast
17 Oct 2013
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Simon Redican
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB's MD, Simon Redican, makes the case for a change in spend.
17 Oct 2013
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Ellen Hammett
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
16 Oct 2013
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Peter Houston
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
16 Oct 2013
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Ellen Hammett
Speaking at the IPA's Eff Fest on Tuesday, the chief creative officer of The Portas Agency said imagination and creativity are key if brands to are to survive the "consumer evolution".
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