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Results categorised as Advertising
15 Jan 2014
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Rhys McLachlan
Ahead of the CES debrief next week, Newsline hears from Videology's Rhys McLachlan as he shares his thoughts on the biggest themes from this year's gadget-fest. Prepare to pay homage at the feet of the TV gods...
14 Jan 2014
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Torin Douglas
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA's MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
14 Jan 2014
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Ellen Hammett
Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
14 Jan 2014
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Richard Marks
BBC1's Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.
13 Jan 2014
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Dominic Mills
After Karmarama took the bold step of appointing a media man - Jon Wilkins - as its executive chairman, Dominic Mills says we're seeing how digital is pulling down the barriers that define media and creative agencies.
13 Jan 2014
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Ellen Hammett
UK price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen.
10 Jan 2014
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Simon Andrews
As CES comes to a close, Addictive! founder, Simon Andrews, looks at some of the main themes to emerge from the tech fest - from terrible clichés to the ever-increasing importance of content.
10 Jan 2014
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David Pidgeon
New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
10 Jan 2014
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David Pidgeon
Despite online taking ever larger slices of advertising budgets, new findings from Nielsen and Statista reveal that digital ads still lag behind traditional media when it comes to consumer trust.
09 Jan 2014
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David Pidgeon
European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.
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