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Results categorised as Advertising
02 Jun 2014
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Dominic Mills
After the legendary and influential analyst, Mary Meeker, delivered her latest Internet trends report, Dominic Mills gives his views on what she got wrong, what she got right - and what should concern marketers the most
29 May 2014
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Jide Sobo
The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.
28 May 2014
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David Pidgeon
The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand's commercial lead describing the current system of buying a set number of impressions as "fundamentally inequitable."
28 May 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
27 May 2014
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Ellen Hammett
In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
26 May 2014
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Dominic Mills
In today's connected world good ideas can come from anybody, anywhere - so it's time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.
23 May 2014
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Simon Andrews
In this week's round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired...
22 May 2014
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Ellen Hammett
By 2020, what is now being described as the "fifth screen" in the digital mix, is expected to play a much larger role for the world's oldest ad format.
22 May 2014
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Bob Wootton
We've been short-changed by Apple and the MP3 revolution, argues ISBA's Bob Wootton - but could the Pono offer a high quality alternative to iTunes?
21 May 2014
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Raymond Snoddy
Like it or not, native advertising is here to stay - so let's learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and - above all else - readers and consumers. By Raymond Snoddy.
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