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Results categorised as Advertising
21 Nov 2014
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Ellen Hammett
New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands - with awareness more than doubling after mobile consumers viewed ads from participating brands.
20 Nov 2014
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Ellen Hammett
On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.
20 Nov 2014
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The Media Leader Staff
Advertisers are increasingly running video campaigns across multiple devices - including computers, mobiles and connected TVs - reveals a new study from Videology.
20 Nov 2014
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David Pidgeon
Health, appearance and happiness have all taken a "significant knock" since 2008, Kantar Media say, leading to "profound behavioural changes" in the relationship between consumers and food.
19 Nov 2014
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Clarissa Windsor
This week's winner has got Mirror readers' hearts racing (with high blood pressure), with a breakfast offering too good to refuse.
19 Nov 2014
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David Pidgeon
The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities - allowing agencies and advertisers to make "more informed" purchasing decisions.
19 Nov 2014
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Bob Wootton
Just because we can put advertising everywhere doesn't mean that we should, says ISBA's Bob Wootton.
18 Nov 2014
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The Media Leader Staff
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
17 Nov 2014
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Ellen Hammett
The chairman of Karmarama has warned that the "art" of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.
17 Nov 2014
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The Media Leader Staff
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.
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