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Results categorised as Advertising
26 Nov 2019
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John Reynolds
In this week's Media & Marketing podcast, sponsored by UKOM, host John Reynolds is joined by a trio of media executives who have all recently launched start-ups.
25 Nov 2019
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Nick Manning
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
25 Nov 2019
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David Pidgeon
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the "true potential" of programmatic.
25 Nov 2019
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Dominic Mills
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
21 Nov 2019
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David Pidgeon
Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.
21 Nov 2019
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Bob Wootton
The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
21 Nov 2019
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Jan Gooding
Jan Gooding: The backlash against brands for advertising on Pornhub proves the risks of ad placement are as high as the messages they carry.
19 Nov 2019
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Edd Weller
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
18 Nov 2019
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James Chandler
...and why calls for a complete end to targeted advertising are misguided. By the IAB's James Chandler.
18 Nov 2019
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David Pidgeon
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
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