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Results categorised as Advertising
28 May 2020
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Joe Bachle-Morris
A decade ago, Joe Bachle-Morris didn’t take advertising in computer games seriously – here’s why he changed his mind.
27 May 2020
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Raymond Snoddy
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
27 May 2020
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The Media Leader Staff
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
27 May 2020
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Kai Sappleton
Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
27 May 2020
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Belinda Beeftink
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
26 May 2020
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Bob Wootton
It's time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director's view on the programmatic supply chain report.
26 May 2020
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David Pidgeon
The narrative of decline that has rightly irked publishers for the last decade - and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
26 May 2020
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Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
23 May 2020
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David Pidgeon
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
22 May 2020
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The Media Leader Staff
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
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