ARCHIVE ▸ DAVID PIDGEON
09 Oct 2019
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
08 Oct 2019
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
02 Oct 2019
After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.
02 Oct 2019
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches "critical mass" in terms of reach, audience and location.
A new marketplace that "digitises word-of-mouth" and allows online shoppers to make charitable donations as part of their purchases launched this week.
20 Sep 2019
The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.
11 Sep 2019
Billings issued by the rapidly growing marketing business - which continues to make acquisitions as it seeks scale - reached £184.23m with full year billings for 2018 standing at £59m.
11 Sep 2019
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
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