ARCHIVE ▸ DAVID PIDGEON
01 Nov 2019
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions...
31 Oct 2019
Future has announced its intention to acquire TI Media, the magazine publisher of over 40 brands, for £140m.
31 Oct 2019
The Ozone Project has secured The Stylist Group as its latest publisher - marking the first time the digital ad platform has signed a partner from the magazine market.
29 Oct 2019
The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.
25 Oct 2019
The world's largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
24 Oct 2019
A year into the job, Newsworks' executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.
22 Oct 2019
As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
16 Oct 2019
Podcasting and the rise of online listening - matched with growth in connected cars, 5G and smart speakers - is driving the market towards a new renaissance.
10 Oct 2019
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
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