ARCHIVE ▸ DAVID PIDGEON
29 Nov 2019
Alistair MacCallum explains how he plans to boost the sector's credentials ahead of moving in on marketing budgets assigned to other media channels.
25 Nov 2019
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the "true potential" of programmatic.
21 Nov 2019
Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.
18 Nov 2019
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
13 Nov 2019
As the hangovers from Tuesday night's cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?
12 Nov 2019
Planet V, to be unveiled at ITV's annual upfronts on Tuesday evening, is a "fully programmatic" and premium advanced advertising platform built by Amobee technology.
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
08 Nov 2019
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
07 Nov 2019
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
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